The CW has picked up Arrow for a full, 22-episode season, TVLine has learned.

The series was an out-of-the-gate smash, scoring 4.02 million total viewers and a 1.3 demo rating — the network’s most watched episode of anything in three years and its highest rated drama bow since Nikita in 2010.

Even more impressive, the show maintained its premiere demo rating in Week 2 and only dipped by 15 percent in total viewers (to 3.5 million).

Warner Television released their schedule for New York Comic Con earlier today, including a number of Arrow-themed events centering around the DC Entertainment TV property.

At 11 a.m. on Sunday October 14th, Arrow will have a special video presentation and Q&A in the IGN Theatre, followed by a cast signing at the DC Entertainment booth at 12:30.

Stars Stephen Amell, Willa Holland and Katie Cassidy will be in attendance for the events.

Your gym gear is about to get a fashionable upgrade thanks to Katie Cassidy. The Gossip Girl actress was just named brand ambassador and celebrity stylist for Lady Foot Locker — and she couldn’t be more thrilled about the job.

“[Lady Foot Locker] is all about empowering women,” Cassidy tells PEOPLE. “I think it’s important for women to feel confident and sexy — all women.”

The actress picked outfits for the athletic brand’s VIP program; proceeds from sales of the goods will benefit her charity of choice, H.E.L.P Malawi (a non-profit that aids foster children in the African nation).

Though the star describes her selects as “fun and comfortable and sexy yet conservative,” she was sure to not choose anything too risqué. “Always go for comfort,” she recommends for choosing gym garb. “I never understood why girls work out in revealing clothing. I like to keep the goods a mystery.”

And as for sneaker style? This girl takes a cue from the guys. “I like boy shoes,” she admits. “High tops remind me of the ’80s … They make me feel like a badass.”

Find Cassidy’s Lady Foot Locker picks in-store and online now.

people.com

Katie Cassidy has a new role on television and with Lady Foot Locker.

The actress and CW staple will play the good-hearted lawyer Laurel Lance in the network’s upcoming drama “Arrow,” an adaptation of DC Comics’ Green Arrow premiering Oct. 10, and has signed on as a brand ambassador for Lady Foot Locker. The roles couldn’t be more different wardrobe-wise: As Lance, Cassidy is all business in careerwear, while the Lady Foot Locker gig has her in sneakers and track pants.

Cassidy started working out consistently five years ago and chose to partner with Lady Foot Locker because the retailer shares her commitment to maintaining a healthy lifestyle with exercise. “It’s something that gives women more confidence and self-esteem, and it makes us feel empowered. I feel like Lady Foot Locker is also trying to support that and get the message out,” she said.

Cassidy’s varied fitness routine includes running, yoga and hiking, and she tends to opt for comfort over looks in her workout gear no matter what activity she’s doing. “Sometimes I even wear sweatpants, something that makes me feel like I can move and be mobile,” said Cassidy. “I’m not necessarily the girl at the gym in shorts and a sports bra. I try to keep it serious and classy.”

Bringing on Cassidy, who will make monthly product selections on ladyfootlocker.com, as a brand ambassador is one of several moves New York-based Foot Locker Inc. is making to pump up Lady Foot Locker, which has seen sales slip as its store count has been cut to 326 units as of April 28 from 405 two years ago. Lady Foot Locker is expanding its apparel assortment and is expected to test a new store design concept later this year.

“We are excited to partner with Katie,” said Stacy Cunningham, executive vice president of marketing at Lady Foot Locker. “Lady Foot Locker is the destination for stylish, strong, active women, and we are thrilled to have her represent our brand.”

Lady Foot Locker photographed Cassidy last month in Los Angeles sporting its fitness apparel brand Actra. Cassidy, whose father is actor and singer David Cassidy and mother is model Sherry Williams, has had positive experiences modeling dating back to a 2004 campaign for Abercrombie & Fitch she did with Kellan Lutz and Hilary Rhoda. “In that little group of people, we all expanded our careers,” said Cassidy. “It was fun. I became more aware of the fashion world.”

If she could have the closet of any character she’s played, she’d pick Juliet Sharp, Serena van der Woodsen’s nemesis on “Gossip Girl.” “‘Gossip Girl’ had the resources being in New York to access all of the designers. [With] ‘Melrose Place,’ it’s harder when you are in L.A.,” said Cassidy. She singled out a gray, capped-sleeve dress by Alexander McQueen as her favorite piece of clothing she got to wear as Sharp on “Gossip Girl.”

Cassidy will get to show a nicer side on “Arrow.” Her character is “helping underprivileged people who are being taken advantage of, and she’s a go-getter. She will do whatever she can to get whatever she wants. She’s very loving, very real. I think everything in the show, which is great about it, is very grounded,” she said.

Cassidy is also racking up movie parts. She recently finished filming “The Scribbler” with Eliza Dushku and Michelle Trachtenberg in which she is Suki, a woman suffering from multiple personality disorder. “Having to transition on-screen from one person to another was really intimidating,” said Cassidy. “There were seven different personalities that Suki had, the scribbler being one of them, who was developed at a very young age when she was in her crib. The scribbler doesn’t speak.”

Outside of acting and promoting Lady Foot Locker, Cassidy, who described her current style as ‘homeless chic’ and named Phillip Lim, Proenza Schouler, Celine, Alexander Wang, Rag & Bone and Tucker by Gaby Basora as among the designer brands she covets, would like to design her own line someday. “Timing is everything and right now I sort of feel like a sponge. I just kind of want to soak up as much information as I can and when I’m ready or when I have the time, I’d love to focus on that,” said Cassidy, adding that Mary-Kate and Ashley Olsen are inspirations to her. “They’re great business girls and, if they ever wanted to give me some advice, I’d be open to it,” she said.

wwd.com

The CW has announced the date we can expect to see the series premiere of “Arrow”! The show begins on Wednesday, October 10th at 8:00-9:00 PM!

The creators and some cast members from the new CW show “Arrow” will be headed to San Diego to take part in a panel at the 2012 Comic-Con. The panel will happen on Friday, July 13th in Ballroom 20.

Arrow (The CW) | Cast members, including Stephen Amell, join producers for a special pilot screening and discussion. (Ballroom 20)

The first teaser trailer for “Arrow” has just been released! The series will air on Wednesdays at 8:00 p.m. on The CW this fall.

Great news! “Arrow” starring Stephen Amell and Katie Cassidy has been ordered to series by The CW!

Arrow
Based on the DC Comics title, published by DC Entertainment, this hourlong drama is a modern retelling of the legendary DC Comics character Green Arrow. Stephen Amell stars in the title role. The project, which also counts Paul Blackthorne, Jamey Sheridan, David Ramsey, Colin Donnell, Katie Cassidy and Willa Holland among its cast, hails from pilot season heavyweight Greg Berlanti, Marc Guggenheim and Andrew Kreisberg. David Nutter directed the pilot, which is set up at Berlanti Productions in association with Warner Bros. Television.

hollywoodreporter.com

Katie Cassidy is set to star in the indie thriller “The Scribbler.”

Story revolves around a young woman, to be played by Cassidy, confronting her destructive mental illness using the Siamese Burn, an experimental machine designed to eliminate multiple personalities. Pic is based on the graphic novel by Daniel Schaffer, with John Suits on board to helm from Schaffer’s adaptation.

Cast already includes Garret Dillahunt, Michelle Trachtenberg, Eliza Dushku, Gina Gershon, Michael Imperioli, Billy Campbell and Sasha Grey.

Film is a co-production between New Arts Alliance and Caliber Media with production currently under way in Los Angeles. Gabriel Cowan will produce alongside NightSky productions Ken F. Levin.

Cassidy’s credits include “Taken” and “Monte Carlo.” She is repped by CAA and Anonymous Content.

Variety.com

ARROW, starring Stephen Amell (Hung) as Oliver Queen and his superhero alter ego Green Arrow, will air as part of the network’s upcoming Fall lineup

After being marooned for five years on a remote island, former billionaire playboy Oliver Queen returns with a mysterious agenda and a lethal set of new skills that he uses in a war on crime.

Canadian actor Stephen Amell (Hung, The Vampire Diaries, 90210) will portray the title role, as well as his alter ego — reformed bad boy and billionaire Oliver Queen. Katie Cassidy (Supernatural, Gossip Girl) stars as the show’s female lead Dinah Laurel Lance — also known to comics fans as the second Black Canary — a lawyer with the City Necessary Resources Initiative. Willow Holland (The O.C.) will play Thea Queen, Oliver’s celebutante younger sister who has a rebellious streak. Colin Donnell (Pan Am) will play Tommy Merlyn, Oliver’s best friend, a trust fund playboy who hopes to resume the good times now that Oliver has returned.

We’ve now received notice through multiple sources that The CW, who optioned the pilot last year in hopes of filling the superhero gap left by Smallville’s finale, has picked up the show to run during it’s Fall 2012 season. One source stated that rough cuts of the pilot episode were well received by network execs, who believe it will garner a very positive audience response. There’s no word yet how many episodes have been ordered, or when the show will begin to air. When asked to officially confirm this information, a representative for The CW stated that they have not solidified decisions regarding our fall line up at this time; but earlier reported have cited they are scheduled to reveal their selections later this month.

ARROW is executive produced by Greg Berlanti, Marc Guggenheim, Andrew Kreisberg and David Nutter, who is directing, from a teleplay by Kreisberg & Guggenheim, story by Berlanti & Guggenheim. Melissa Kellner Berman is co-executive producer.

This pick up has not been announced officially by The CW yet, but let’s keep our fingers crossed it turns out to be true!

dailyblam.com